Future Secured - Shaping a Future-Proof Digital Society
Future Secured brings you in-depth conversations with Australian and global cyber security leaders, founders, CEOs, and co-founders.
Hosted by Jason Murell and Tom Finnigan, each episode delves into the personal journeys of these experts as they navigate the challenges of building and scaling successful cyber security businesses.
From critical industry issues to hard-learned lessons, the podcast explores the competitive global market and offers valuable insights on how to start, grow, and succeed in the cyber security space.
Join us as we uncover the stories behind the industry's brightest minds and build a knowledge base to help aspiring cyber security entrepreneurs thrive.
Future Secured - Shaping a Future-Proof Digital Society
Episode 31: “Culture, Compliance & Cyber Wake-Up Calls” Featuring Ian Yip – Founder & CEO, Avertro
In this episode of Future Secured, Tom Finnigan and Jason Murrell sit down with Ian Yip, founder of Avertro — a platform that bridges the gap between cybersecurity operations and executive governance.
Together, they explore:
- Why cybersecurity still isn't treated as a business priority.
- The rise of “reasonable steps” as a legal standard for boards.
- How Singapore is outpacing Australia in national cyber readiness.
- What founders need to know before launching in the U.S.
- Why RSA is more than a conference — it’s a battleground for visibility.
This is a candid and insightful discussion about cyber leadership, regulation, government shortfalls, and the culture shifts needed to secure Australia’s digital future.
🔑 Key Takeaways:
- Cybersecurity is a business advantage — if it’s built from day one.
- Regulation is often the only driver of security investment.
- “Reasonable steps” is fast becoming a legal and board-level standard.
- Government funding sends cultural signals — and right now, cyber isn’t a vote-winner.
- National cyber drills (like Singapore's) show what's possible without big budgets.
- Startups must be assertive, focused, and physically present in the U.S. to win market trust.
- RSA is overwhelming — but the right prep unlocks outsized value.
📢 Sound Bites:
"Money talks — we all know that."
"Cybersecurity is just one of many risks competing for board attention."
"We were missing that in cyber."
"You have to show up to be taken seriously."
"We need to lead the way in this region."
⏱ Chapters:
00:00 – Welcome & Ian’s Background
02:52 – Building Avertro from the Boardroom Up
06:02 – Why “Reasonable Steps” Now Matter
09:04 – Cybersecurity as Legal & Leadership Risk
14:52 – Culture, Policy & the Missing Federal Budget Signal
20:00 – What Singapore Got Right: A National Cyber Drill
26:00 – What Australia Still Gets Wrong: Siloed Government
29:30 – RSA Prep: How to Get the Most from San Francisco
36:00 – Breaking into the U.S. Market as an Aussie Startup
42:00 – Community, Credibility, and the Power of Showing Up
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🌏 Learn more at murfin.au